Designing Effective Marketing Material

Graphic design has a long history, and is as old as human civilization. Its origins can be traced back to the caves of Lascaux, the columns of Trajan in Rome, and even neon lights of the Ginza district of Tokyo. Cuneiform inscriptions, written in pictographs, were pressed into bricks by artisans in Babylon and were used for construction and to identify dignitaries. Egyptian hieroglyphics, which resemble picture symbols, date to around 136 B.C. and have been found on the Rosetta Stone.

Graduate-level study in graphic design is an excellent way to boost your creativity and improve your skills. Graduate degrees are designed for professionals looking to expand their knowledge and skills in this field. Some are designed to focus on theory while others are studio-based. It’s important to be aware that a master’s degree in graphic design doesn’t mean that you have to be an artist or engineer. There are several ways to get a degree in graphic design.

A recent graduate in graphic design from the University of Michigan, Jordan Ross is an exceptional example of an outstanding designer with a broad portfolio of work. Her talents lie in illustration, hand-lettering, digital design, and print production. She spends her creative energy on a range of projects for clients, from branding and advertising campaigns to newsletter and brochure development. She is a member of the American Institute of Graphic Arts, which further solidifies her credentials and skills.

Regardless of whether you need a large or small graphic design project, there are numerous agencies offering their services in the Minneapolis area. With their innovative approach and passion for creativity, LumiGeni blends technique with creativity to create authentic designs for multiple mediums. In addition to their creative design work, the agency also offers SEO services, custom digital art, and web hosting. A few of their past clients include Amin Realty, Libaas Couture, Coffee Time Express, and Days Inn & Suites.

The 17th and 18th centuries saw the emergence of movable type for trade cards and handbills. Copper engravings made handbills and trade cards visible and advertised the location of businesses. English painter William Hogarth used his engraving skills to advertise his business. Johannes Gutenberg developed movable type in 1448 in Mainz, Germany, using a new metal alloy. His printing press was soon revolutionizing the world.

Aside from the obvious benefits of visual communication, graphic design can help develop brand identity and promote products. The elements of good design include line, color, shape, and space, as well as typography and scale. When used properly, these elements combine to communicate a message. You may find graphic design on T-shirts, billboards, and gum wrappers. By using these elements, you can attract attention, persuade, and even make a sale.

Graphic designers can become self-taught, or undergo post-secondary education. Regardless of the path a student takes, gaining hands-on experience and forming relationships within the design community are essential. Throughout the course of your career, you can add more specializations as your skills improve. There are many opportunities for self-taught designers to pursue a successful career. Just be sure to find an accredited program. And be prepared for a lifetime of learning.

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